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Registros recuperados: 4
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Assessing Consumer Preferences and Attitudes toward Imported Pork in Urban China AgEcon
Ortega, David L.; Wang, H. Holly; Wu, Laping.
China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for imported pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.
Tipo: Conference Paper or Presentation Palavras-chave: China; Imported Pork; Willingness-to-pay; Ordered Logit; Food Safety; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; International Development; Marketing; D120; D190; M390; Q130; Q180.
Ano: 2009 URL: http://purl.umn.edu/49993
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Consumer Attitude and Behaviour Towards "Flandria" Quality Labelled Tomatoes AgEcon
van de Velde, Liesbeth; D'Hooghe, Katrien; Kuhne, Bianka; Verbeke, Wim.
In recent years, trust in food safety and food quality has decreased as a result of consecutive food crises. Consequently, numerous quality labels signalling credence characteristics have been established. One of these labels is the Belgian Flandria label for fresh fruit and vegetables. Based on a self-administered consumer survey (n=373), this paper addresses questions about consumer attitudes, behaviour and perception towards tomatoes in general, and the Flandria tomato label in particular. Principal component analysis and consumer segmentation are performed. The findings indicate that the Flandria label may have become the new standard for tomatoes and may have lost a major part of its differentiation potential by being positioned "in the middle" and...
Tipo: Conference Paper or Presentation Palavras-chave: Quality labelling; Consumer attitude; Consumer behaviour; Tomatoes; Belgium; Consumer/Household Economics; M390; D120; L660.
Ano: 2005 URL: http://purl.umn.edu/24748
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Consumer Preferences for U.S. Pork in Urban China AgEcon
Ortega, David L.; Wang, H. Holly; Wu, Laping.
China’s transition into a developed economy is driving changes in consumer preferences and demand for foods. To evaluate consumer preferences for U.S. pork in urban China, primary data were collected in two metropolitan areas- Beijing and Shanghai. Estimated logit models revealed that an individual’s age, shopping location and food safety concerns significantly influenced their willingness-to-pay for U.S. pork. A proportional linear model was developed to evaluate factors affecting purchasing behavior of western-style pork cuts vs. traditional Chinese cuts. Food safety concerns were linked to a previous lean-meat additive scare and a lack of consumer confidence on the Chinese food inspection system.
Tipo: Conference Paper or Presentation Palavras-chave: China; U.S. Pork; Willingness-to-pay; Ordered Logit; Food safety; Agricultural and Food Policy; Consumer/Household Economics; Marketing; D120; D190; M390; Q130; Q180.
Ano: 2009 URL: http://purl.umn.edu/49184
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Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising AgEcon
Ubilava, David; Foster, Kenneth A..
Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.
Tipo: Conference Paper or Presentation Palavras-chave: Willingness-to-Pay; Choice Experiment; Pork Attributes; Marketing; D120; D190; M390; Q130; Q180.
Ano: 2007 URL: http://purl.umn.edu/34909
Registros recuperados: 4
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